Brett Blundy Retail Capital (BBRC)

In 2005, the retail music industry in Australia was facing a bleak future.  Traditional physical music sales (CDs) were plummeting  and on-line digital music sales were on the rise.  The obvious answer was to offer digital music within the retail environment.  A simple answer to a complex problem.

NeoProducts was approached to assist Brazin (now Brett Blundy Retail Capital), who controlled Sanity, Virgin & HMV in Australia, to develop an appropriate self service kiosk solution.  In fact, we developed a range of kiosk solutions that the client could deploy in a standalone and ’out of store’ environment, through to the ‘total in store’ system they use in their stores today.